Dr. Matt Hasan
Books
AI, Marketing and the Customer
An exploration of how artificial intelligence reshapes acquisition economics, retention strategy, and customer value creation.
A collection of essays on growth, strategy, and enterprise AI deployment.
The 10 - Step Structure
AI Powered Growth for Small and Mid-Sized Businesses
A practical guide to applying artificial intelligence to acquisition, retention, and operational performance in growing firms.
Clear blueprint for disciplined implementation and measurable profitability improvement.
The Small Business Owner's Playbook for Growing and Profiting with AI
AI Powered Growth and Profiting for Small Businesses
A practical guide to applying artificial intelligence to validating ideas, controlling finances, and building teams in micro-firms.
Clear blueprint for ready-to-use prompts and immediate profitability improvement.
Complete Guide to Modes of AI Powered Marketing
Available April 2026
A comprehensive guide to deploying AI across marketing, customer lifecycle, and enterprise growth functions.
Practical frameworks for performance driven implementation.
