Books – Matt Hasan

Books

AI, Marketing and the Customer

An exploration of how artificial intelligence reshapes acquisition economics, retention strategy, and customer value creation.

A collection of essays on growth, strategy, and enterprise AI deployment.

Complete Guide to Modes of AI Powered Marketing

Available April 2026

A comprehensive guide to deploying AI across marketing, customer lifecycle, and enterprise growth functions.

Practical frameworks for performance driven implementation.

Customer Revenue & Profit Structure

AI Powered Growth for Small and Mid-Sized Businesses

A practical guide to applying artificial intelligence to acquisition, retention, and operational performance in growing firms.

Clear blueprint for disciplined implementation and measurable profitability improvement.