AI, Marketing and the Customer: Dr. Matt’s Musings: A Collection of Essays

In AI, Marketing and the Customer: Dr. Matt’s Musings, Dr. Matt Hasan provides an insightful exploration of the transformative role of artificial intelligence in marketing and customer relations. This collection of essays demystifies complex AI concepts, making them accessible to both experts and newcomers alike, while addressing the ethical implications and socio-economic impacts of AI integration. With a focus on balancing machine efficiency and human creativity, Dr. Matt argues that AI should enhance—not replace—human connection in marketing and customer relations. He offers practical solutions for businesses to leverage AI responsibly, emphasizing interdisciplinary collaboration to create equitable and effective systems. A must-read for business leaders, marketers and customer relations professionals, this book serves as a crucial guide to navigating the evolving landscape of AI, inspiring critical thought about building a more connected and ethical future.