About Dr. Matt Hasan

Dr. Matt Hasan is the CEO of aiRESULTS, a leader in marketing innovation and customer lifecycle optimization (CLO). With over three decades of experience, Matt has pioneered the use of AI-powered solutions to drive business growth, specializing in Customer Engagement (CE), Customer Experience (CX), Customer Relationship Management (CRM), and Customer Success (CS). His groundbreaking framework, Strategic Customer Worth Management (SCWM), focuses on “intrinsic loyalty” — a concept that distinguishes true psychological loyalty from conventional loyalty programs that rely on financial incentives.

Matt’s expertise spans diverse industries, including financial services, healthcare, retail, telecom, and more. He has worked with global enterprises, ranging from startups to Fortune 50 companies, in regions such as North America, Europe, Asia, and Australia. As a former management consultant for top firms like Deloitte and IBM Global Business Services, as well as an executive at AT&T and Citigroup, Matt brings a unique combination of strategic insight, advanced analytics, and AI technology to transform business outcomes.

At aiRESULTS, Matt continues to drive innovation in customer loyalty through solutions like CARE-O and TruLoyalty, which help businesses maximize customer lifetime value by leveraging intrinsic loyalty. His vision is particularly vital in the post-pandemic world, where customer acquisition and retention strategies have fundamentally shifted. Matt remains a recognized thought leader, sought after for his deep understanding of AI, customer behavior, and marketing strategy test.